Privacy policy.

Information We Collect

We may collect information you provide directly to us, including:

• Name
• Email address
• Shipping and billing address
• Phone number, if provided
• Order details and purchase history
• Account credentials, if you create an account
• Messages, questions, and customer-support requests
• Chapter apparel inquiry information

When you make a purchase, payment information is processed by Stripe. We do not store full payment-card numbers on our servers.

We may also automatically collect certain technical and usage information, such as device type, browser type, operating system, IP address, pages viewed, links clicked, referral source, and information collected through cookies and similar technologies.

How We Use Information

We may use your information to:

• Process, fulfill, and communicate about orders
• Provide customer support
• Manage your account
• Send transactional messages, including order confirmations and shipping updates
• Send marketing emails or SMS messages when you have opted in, subject to your communication preferences
• Improve our website, products, services, and customer experience
• Protect against fraud, misuse, and security incidents
• Comply with legal obligations and enforce our policies

How We Share Information

We may share information with trusted service providers that help us operate our business, including:

• Stripe for payment processing
• Supabase for application and account-related infrastructure
• USPS for shipping and fulfillment support
• Resend for email communications
• Google Analytics for website analytics
• Service providers that support SMS communications, customer service, security, and website operations

We may also disclose information when required by law, to protect our rights and customers, in connection with a business transaction, or with your consent.

We do not sell personal information for money. If our use of certain advertising or analytics technologies is considered a "sale," "sharing," or targeted advertising under applicable law, you may have rights to opt out as described below.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand usage, improve performance, and support analytics.

You can control cookies through your browser settings. Disabling cookies may affect some website features, including the shopping cart, account access, and checkout experience.

Marketing Emails and SMS Messages

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in an email or by contacting support@bluthr3.com.

If you choose to receive marketing SMS messages, consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP. For help, reply HELP or contact support@bluthr3.com.

Even after you opt out of marketing communications, we may still send transactional or service-related messages about your orders or account.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain business records, resolve disputes, comply with legal obligations, and enforce our agreements.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live and applicable law, you may have the right to request access to, correction of, deletion of, or portability of certain personal information. You may also have the right to opt out of certain targeted advertising, data sharing, or profiling.

To submit a privacy request, email support@bluthr3.com with the subject line "Privacy Request." We may need to verify your identity before completing a request. We will not discriminate against you for exercising applicable privacy rights.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact support@bluthr3.com so we can take appropriate action.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. Please review their privacy policies before providing information to them.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the Effective Date above.

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