BLU THR3

Rooted in Blue. Built on 3.

The meaning of BLU THR3

The Blue.The 3.The Brotherhood.

BLU THR3 is rooted in what makes Phi Beta Sigma distinct. The Blue represents who we are. The 3 honors Phi Beta Sigma’s three founders. Together, they create a brand built for brothers who represent with pride.

From the Founder

BLU THR3 began with a simple goal: to create apparel I would be proud to wear as a brother of Phi Beta Sigma—pieces that carried the Blue with intention and felt right beyond a chapter event.

As a member of the Kappa Upsilon Sigma Chapter, I saw an opportunity to give brothers and chapters a better way to represent: apparel built with greater purpose, pride, and style. That vision became BLU THR3.

Kyle D. Amaker
Founder, BLU THR3
Member, Kappa Upsilon Sigma Chapter

Stay connected

Stay ConnectedTo The Blue.

Get first access to new BLU THR3 releases, chapter apparel opportunities, and more.