Three for the FoundersThree founders. One enduring mark.Explore Collection 
FW26
THE FOUNDATIONS DROP
Five limited collections rooted in the marks, principles, and legacy of Phi Beta Sigma.
FW26 Collections
Explore the Foundations.
Five expressions of Phi Beta Sigma legacy—each built with its own mark, meaning, and point of view.
Three for the FoundersThree founders. One enduring mark.Explore Collection 
1914 SignatureThe date that started it all.Explore Collection 
The PrinciplesBrotherhood. Scholarship. Service.Explore Collection 
Heritage BlockLegacy, set in structure.Explore Collection 
Varsity MarkA varsity expression of Sigma legacy.Explore Collection The meaning of BLU THR3
The Blue.The 3.The Brotherhood.
BLU THR3 is rooted in what makes Phi Beta Sigma distinct. The Blue represents who we are. The 3 honors Phi Beta Sigma’s three founders. Together, they create a brand built for brothers who represent with pride.
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